Hi, I’m Zach Clarke and I’m an SEO and Google Ads expert with over 10 years experience working with many small businesses in Canada; as well as the U.S. to utilize Google Ads to generate more leads and sales for their business.
In terms of what types of businesses I can run Google Ads campaigns I am very versatile, as long as it’s a small to medium-sized business.
Importance of Google Ads
At least 70% of Canadians use Google to research local services and products before making a purchasing decision. And 53% of all Google searches are for local services or products. This means that if you are a local business it is no longer just optional to have a presence on Google, but an absolute necessity! Moreover, 74% of people who do local business searches visit a store within 24 hours. In addition, 64% of Canadians check Google reviews before visiting stores. Thus, even if you aren’t appearing on the first page of Google for your main SEO rankings, you can still utilize Google Ads to help significantly increase your visibility, and leads on Google.
With the increasing popularity of Google AI and other AI-based search engines, running Google Ads is still likely going to be just as relevant as before. In fact, Google AI overviews already include Google Ads. And given that Google Ads revenue is one of the main sources of Google’s revenue, there’s no way Google is not going integrate more ads into their AI-based search products, such as Google AI in the future. It is only a matter of time.
Google Ads V.S. Facebook (A.K.A. Meta Ads)
Google Ads has a much better ROI for some types of businesses, such as a 5:1 ROI for local services businesses, such as contractors, retailers, and law firms than Facebook or Meta Ads. However, it depends on your goals and Google ads keyword competition level, since Facebook or Meta Ads are often used to increase brand awareness and reach, rather than leads and sales, since most people do not usually first visit Meta to search for local services or products. For instance, running a personal injury lawyer ad for “personal injury lawyer London Ontario” is going to be a lot more competitive and expensive than say running a Google ads campaign for a local flower shop.
In fact, it would cost about $20 or 90% more per click to run a Google Ads campaign for “personal injury lawyer london ontario” than “flower shop london ontario” on Google. That said, the amount of profit that a personal injury lawyer is able to gain from winning a single personal injury law case is a lot higher than the profit that a local mom and pop flower shop will make from selling even the most elaborate flower bouquets to a customer. Thus, it is 100% worth it for them to invest more money into their Google Ads campaigns.
With extensive Google Ads experience over the past 12 years, I have the acquired advanced knowledge and skills to help your business run highly targeted Google Ads campaigns, which generate a much better Return on Investment than some other Google Ads consultants or agencies who may only have only a few years under their belt or very little experience with Google Ads.
Now you might be wondering, why can’t I just set up my own Google Ads campaigns for my business? Of course you can always try this, but unless you have past experience with running successful Google Ads campaigns I would highly recommend doing this, since my Google Ads services are some of the most affordable in Canada, and as I previously mentioned I have over a decade of Google Ads management experience.
Want to learn more? Contact me today to set up a Free 30-minute Google Ads Strategy Session!
Why Choose Me to Manage Your Google Ads?
1. Affordable Prices.
I offer some of the most affordable Google Ads management services packages for small and medium businesses in Canada, starting from $750/month!
2. Latest Google Ads Strategies and Techniques.
Only utilize the latest Google Ads strategies and techniques for our clients to get them the highest number of leads at the most efficient cost!
3. Highly Experienced Google Ads Expert.
I have helped multiple Google Ads management clients generate tens of thousands of dollars in revenue.
4. 1st Class Customer Service.
I provide 1st class customer service to all my clients, regardless of whether they bring in $100,000 or $1,000,000 per year in revenue.
FAQ’s
Why Should I Use Google Ads For My Local Business?
Google Ads have a ROI ratio of 5:1 V.S. other forms of digital advertising, such as Meta Ads. However, it really depends on your goals.
How Much Do Google Ads Cost?
It really depends on the level of competition in your business industry. For instance, a personal injury law firm ad in Montreal is going to cost a lot more than running an ad on Google for a local flower shop in St. Lazare.
Are Google Local Service Ads Worth It?
Yes, absolutely Google’s Local Service Ads can definitely be worth it if you run a local service based business, such as a local plumber, electrician, or other type of contractor, since you only get charged for every call or message that potential customers make, rather than just clicks to your website, which is how regular Google Search Ads work. In addition, they are placed above the regular Google Search Ads which makes then even more visible! However, it is important first to do some Google Ads keyword research to see how competitive your main keywords are currently on Google Ads for the type of services you offer in your city or town.
What Are Google Local Service Ads?
They are a type of Google Ads service, which offers pay per click ads for local services businesses, and which are located above the other Google Search Ads on Google. The main difference between traditional Google Search Ads and Google Local Service Ads is that you can be charged for every time someone clicks on your ad for regular Google Search Ads whereas with Google LSA Ads you only get charged for every call or message that you receive. Therefore, if you would prefer to only receive calls and messages for your business I would highly recommend using Google LSA Ads.
SEO V.S. Google Ads, Which is Better?
This just depends on how well optimized your website is right now, and how you are currently ranking on Google. If for instance, your website is not currently even appearing on the first page of Google, than you will not likely get many if any visits to your website per month. So in this case I would highly recommend running Google Ads campaigns before you have your SEO rankings built up to a more competitive level as your local or national competitors. Now it also largely depends on whether you have a small or larger digital marketing budget, and whether you can afford to wait for your SEO rankings to improve enough for you to start ranking in the top 5 spots on Google. If you simply have too much overhead and can’t wait for at least 6 months for your SEO to improve than I would highly recommend running some Google Ads campaigns for your business. In the long term though I would say that SEO is much more cost effective than Google Ads, since you don’t have to keep on dumping more money into Google Ads without having to keep on spending more money to scale your results.
Client Reviews
Daniel Reed
“Zach is hands down one of the top on-page and technical SEO experts I have ever worked with in Canada! He helped my career coaching company generate 250+ new high-quality leads in 5 months! And tripled our monthly clicks from 301 to 918. Thanks so much Zach for all of your help with our business! I highly recommend him.”
Andrea Foster
“We have been using this company, Zach to be specific for well over 5 years now. Zach is very professional, detailed and very patient with our indecisiveness at times. I am sure I will be using this company for years to come for all our SEO and SMM services. We started a new business a few months ago and have still been receiving the same great service!”
Steven Kavinsky
“We have been working with Zach for the last 9 months. He definitely knows his stuff! We’ve seen great SEO results and he also has helped us with our website. Highly recommend.”